Challenge:
Nike Digital Brand wanted to push thinking and standards around digital brand storytelling. They didn’t have an idea in mind, but simply wanted new thinking and concepts that could move the brand into new standards of expression.
Deliverable:
A brand storytelling strategy that was grounded by the goal of brining consumers closer to the experience with a product. We created five new, haptic, storytelling experiences and extended concepts into a final execution of the new Kobe 10 shoe launch during NBA All-Star weekend.
Role + Responsibilities:
I was one of three leadership executives who worked as an isolated innovation team. My role focused on developing the opportunity, articulating the strategy, and translating ideas into prototypes.
